Era Of Hindi Film Posters

Anupama Chopra in the Crest Edition:

(Hindi film) posters were hand-painted from photographs provided by the producers and then reproduced on paper. The size of an actor’s face on the poster directly reflected his prominence and stardom. Diwakar Karkare, who dominated poster design for three decades, recalls a leading villain offering a bribe of Rs. 25,000 to make his face bigger.

The era of hand-painted Hindi film posters has gone leaving some anecdotes behind. Stories like this often stoke up nostalgia and make us laugh, recalling scenes from old movies. Those were the days when even frivolity was considered seriousness. The self-mockery, as we construe it today, was the key to success.

PS: While reading Chetan Bhagat's tweets, a sugesstion for him caught up my mind. Why don't Bhagat pay movie posters makers and get his name written on them in BOLD


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